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Over the years, the National Roads and Motorists’ Association (NRMA) developed a siloed data environment. In order to rethink its data strategy, the NRMA partnered with Informatica to adopt a single data platform strategy and integrate all its data and applications on Google Cloud. The result? A remarkable 10X increase in productivity.
By embracing a cloud-driven data strategy, see how the NRMA achieved:
- 60% reduction in data ingestion and transformation times
- Improved data quality and automated workflows
- Personalized campaigns for its 2.77 million members