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Travel-as-a-Service Will Reinvent Travel Sales in 2024
We’ve all heard of Software-as-a-Service, a cloud-based method oflicensing and delivering software that revolutionized the traditionalon-premises software model. Similarly, Travel-as-a-Service offers a cloud-basedsolution for travel bookings that can be embedded within third-party offeringslike software products or websites.
Travel-as-a-Service Will Reinvent Travel Sales in 2024
Mirroring how SaaS upended the software industry within a few short years,TaaS is poised to become a household term in the travel sector in 2024 as manycompanies embrace the model for delivering travel to their customers.
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Technological Advancements Driving TaaS Adoption
TaaS’s emergence is a direct result of recent advancements in cloudcomputing, microservices-based software architectures, NoSQL databases,composable user experiences, and progressive development of open APIs withsub-second latency. The convergence of these technological strides has enabledthe creation of embeddable travel solutions that are customizable, deeplyintegrated, and can be seamlessly incorporated into existing systems. Theacceleration in TaaS adoption is driven by several key trends in the travelindustry:
Intense Competition for SMB Customers
Post-pandemic, small- and medium-sized businesses have…
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