Article originally posted on Data Science Central. Visit Data Science Central

Think of all the self-service things you use in a day. Petrol stations, ATMs, Online/Apps for stock trading, banking, and shopping. The idea behind all this:

• Convenience to customers
• Reduced costs for providers
• Freedom of choice about what I want, when I want without involvement of others in my minute-to-minute decisions.

We love to see and track health stats on Fitbit, Apple Watch, and Garmin.

The same goes with self service interactive data exploration and easy to cater analytics. People from all stages in variety of industries are now wanting to gain access to the source of truth without interventions and limitations of IT.

Visual Analytics comes to rescue when self serve is the goal and comes handy when there is a need to

• deliver better in lesser efforts
• find simple answers for the sophisticated questions.

(click on picture below to zoom in)

It is becoming an important tool to achieve self service BI, this involves not only visualisation but embedding analytics into reporting to deliver value and uplift businesses on daily basis.